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Audien Hearing has partnered with actor William Shatner on a campaign promoting hearing health and its Atom X over-the-counter hearing aids. Shatner says he has experienced hearing challenges and uses the device; the company has not provided campaign performance data or independent evidence about the product’s results.
Audien Hearing has named actor William Shatner a brand ambassador for its “Boldly Hear What’s Next” campaign, a marketing effort encouraging adults with hearing challenges to consider addressing them. Shatner, 95, says he has experienced hearing difficulties and uses the company’s Atom X over-the-counter hearing aids; the campaign will appear across marketing and social media, according to the company announcement reported by The Hearing Review.
Shatner said in a company release that hearing challenges can affect conversations and other experiences. “I know firsthand how hearing challenges can affect those moments. That’s why I partnered with Audien,” he said. He added that he remains interested in “the next conversation, the next idea, the next adventure.” The remarks present his personal account; the source does not provide independent information about his hearing or his experience with the product.
Audien says the campaign will center on the idea that aging does not prevent people from staying engaged in conversation and daily life. The company’s Atom X is a rechargeable, in-ear device with a touchscreen charging case that allows users to change volume and hearing modes without a smartphone app. Audien also offers a free one-on-one Sound Check appointment with a hearing specialist for setup and guidance, according to the report.
Audien co-founder and CEO Ishan Patel said the company was founded to help people who felt excluded from conversations. Co-founder Zack Hubbard described the campaign as reflecting the company’s belief in building a better future. Both spoke in statements included in the company release. Shatner is also known to have spoken publicly about tinnitus, though the report does not say whether tinnitus is part of the campaign.
A Familiar Voice for OTC Hearing Aids
The partnership gives Audien a high-profile spokesperson as it seeks to reach adults who may delay seeking help for hearing difficulties. The campaign’s appeal rests partly on Shatner’s reported personal experience, linking a familiar public figure to a consumer health product. Whether that visibility will lead people to seek professional advice or use hearing aids is not yet known.
The report cites National Institute on Deafness and Other Communication Disorders figures showing that about 37.5 million U.S. adults report some trouble hearing. Among adults aged 70 and older with hearing loss who could benefit from hearing aids, fewer than one in three has ever used them, the agency says. These figures help explain the audience companies are trying to reach, but they do not measure the effect of Audien’s campaign or product.
Over-the-counter hearing aids are intended for adults with perceived mild-to-moderate hearing loss. A campaign may raise awareness, but consumers still need to decide whether an OTC device suits their needs and when to seek hearing care. The report provides no comparative product testing or clinical findings about the Atom X.
Audien’s OTC Product and Support
Audien Hearing was founded in 2019 and is based in Scottsdale, Arizona, according to The Hearing Review. The company describes its devices as accessibility-focused and sells rechargeable in-ear and behind-the-ear products online and through national retail partners. Its stated intended users are adults aged 18 and older with perceived mild-to-moderate hearing loss.
The campaign features the Atom X and its touchscreen case, which the company says lets users adjust settings without using a phone app. Audien also pairs the device with a no-cost Sound Check appointment with a hearing specialist. That support is presented by the company as help for setup and guidance; the report does not specify appointment availability, duration, or how individual recommendations are made.
The World Health Organization estimates that more than 1.5 billion people worldwide live with hearing loss, nearly 20% of the global population, according to the source report. The figure provides broad context for hearing health, but it does not indicate how many people are eligible for OTC devices or likely to purchase Audien products.
““I know firsthand how hearing challenges can affect those moments. That’s why I partnered with Audien.””
— William Shatner, in a statement cited by The Hearing Review
Campaign Results and Product Evidence
The source report does not give a launch date, campaign schedule, budget, or performance targets. It also provides no data showing whether the partnership has increased awareness, appointments, or device use. Audien’s statements about accessibility and support reflect the company’s own description.
The report does not include independent testing, clinical evidence, or comparisons with other hearing aids for the Atom X. It does not detail the boundaries of the free Sound Check service or explain when users should seek an in-person hearing assessment. Shatner’s account is personal testimony, and the source does not offer further detail about his hearing challenges or device use.
Audien’s Campaign Rollout
Audien says Shatner will appear across a broad marketing and social media campaign, but the report does not identify specific advertisements, platforms, or release dates. The company’s website is listed as the source for further information about its products. Future details about the rollout and any reported campaign results would clarify how widely the partnership reaches consumers.
Readers considering an OTC hearing aid can review the device’s intended use and available support with a hearing specialist, particularly if their hearing concerns are significant or their needs are uncertain. The announcement itself does not provide individualized medical guidance.
Key Questions
What did Audien Hearing announce?
Audien named William Shatner a brand ambassador for its “Boldly Hear What’s Next” campaign promoting hearing health and the company’s OTC hearing aids.
Which Audien product is featured?
The campaign centers on the Atom X, a rechargeable in-ear device with a touchscreen charging case for adjusting volume and hearing modes without a smartphone app, according to Audien.
What did Shatner say about his involvement?
In a statement cited by The Hearing Review, Shatner said he has firsthand experience with hearing challenges and partnered with Audien. The report says he uses the Atom X.
Who are OTC hearing aids intended for?
Audien describes its OTC devices as intended for adults aged 18 and older with perceived mild-to-moderate hearing loss. The announcement does not establish whether a particular device is suitable for an individual.
Has Audien reported results from the campaign?
The source report gives no campaign performance figures, such as changes in awareness, appointments, or sales. The partnership’s impact remains unclear.
Source: rss
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